Privacy Policy

MerchPlannr ("MerchPlannr," "we," "us," or "our") is operated by Stratus Logic LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use the MerchPlannr website and application (the "Service").

MerchPlannr is a business-to-business (B2B) SaaS platform designed to help retailers and wholesalers organize products, build assortments, plan layouts, and manage inventory.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you create an account, use the Service, or communicate with us, including:

User Account Information

• First and last name
• Email address
• Username
• Password (stored as a secure hash)
• Organization name
• Role within an organization (e.g., Owner, Admin, Buyer)

Organization & Business Data

• Organization and store names
• Store locations
• Product catalogs, SKUs, UPCs, descriptions, and images
• Inventory levels and operational data
• Wholesale costs, retail prices, profit margins, and related business intelligence

Billing Information

• Billing email address
• Subscription plan details and status
• Stripe customer and subscription identifiers

Note: Payment card information is processed directly by Stripe. We do not store credit card numbers or payment credentials.

Third-Party Integration Data

• API tokens and credentials required to connect supported third-party services (e.g., Faire)

1.2 Automatically Collected Information

When you access the Service, we may automatically collect:

• IP address
• Browser type and device information
• Session identifiers and login timestamps
• Usage and interaction data

We use analytics and tracking tools including Google Analytics, Microsoft Clarity, and Google Tag Manager to understand how users interact with the Service.

2. How We Use Information

We use collected information to:

• Provide, operate, and maintain the Service
• Authenticate users and manage accounts
• Process subscriptions and payments
• Deliver transactional communications
• Provide customer support
• Generate analytics and improve platform functionality
• Deliver AI-powered recommendations and insights
• Send B2B marketing communications (where permitted)
• Detect, prevent, and address security or technical issues

3. AI-Powered Features

MerchPlannr uses artificial intelligence to provide recommendations related to inventory planning, pricing strategies, forecasting, and operational insights.

• AI outputs are generated using user-provided and system-generated data.
• AI recommendations are provided solely to the organization that owns the underlying data.
• We do not train proprietary AI models using identifiable customer data.
• We may use aggregated and de-identified data across organizations to improve the accuracy, performance, and usefulness of our recommendations.

We currently use third-party AI service providers, including OpenAI, to power certain AI features.

4. Marketing Communications

We may send marketing communications to business users regarding product updates, features, and services.

• Marketing emails are sent on an opt-out basis for B2B users.
• You may unsubscribe at any time using the link included in our emails.
• Transactional emails (e.g., account notices, billing updates) are not subject to opt-out.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and secure the Service, analyze usage and performance, and support advertising and retargeting campaigns.

For more details, please see our Cookie Policy.

6. How We Share Information

We do not sell personal data.

We may share information with:

• Service providers (hosting, analytics, email delivery, AI services)
• Payment processors (Stripe)
• Advertising and analytics partners
• Legal or regulatory authorities, where required by law
• Successors in the event of a merger, acquisition, or asset sale

All third parties are required to protect information consistent with this Privacy Policy.

7. Data Retention

• Active account data is retained while the account is in good standing.
• Canceled accounts are soft-deleted after approximately 30 days.
• Data is permanently deleted within 90 days of account cancellation, unless retention is required by law.

8. Security

We implement industry-standard technical and organizational safeguards designed to protect information against unauthorized access, loss, misuse, or alteration, including encryption, access controls, and secure infrastructure.

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

MerchPlannr is operated in the United States. Your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

10. Children's Privacy

The Service is intended for users 18 years of age or older. We do not knowingly collect personal information from children.

11. Your Rights and Choices

Depending on your location, you may have the right to:

• Access or update your personal information
• Request data export
• Request deletion of your account and data

Requests can be made by contacting us at the email below.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Service or by other appropriate means.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

Stratus Logic LLC
[email protected]

Related: Cookie Policy · Terms of Use